Maria Fernanda Delgado, or Mariffer, has a decade of experience in the sports industry having done volunteering in four Olympic Games. She is a marketing major and holds two master’s degrees from the International Olympic Academy and Seoul National University in sports and events management. She has worked in social media and digital marketing for Panam Sports and the Mexican Football Federation, covering major sports events such as the Lima 2019 Pan American Games, the Cali-Valle 2021 Junior Pan American Games and the Russia 2018 and Qatar 2022 FIFA World Cup. Her areas of studies include Olympism as a brand, Olympic bidding procedures, Rule 50 and athletes’ freedom of expression, among others. She is a co-author to a basic guide to international sports administrators book with the International Sport Strategy Foundation in Seoul, Republic of Korea.