Maria Fernanda Delgado,or Mariffer, has a decade of experience in the sports industry having done volunteering in five Olympic Games. She has a marketing bachelor’s degree and holds two master’s degrees from the International Olympic Academy and Seoul National University in sports history, education, and events management.

She has worked in digital marketing and social media for Panam Sports and the Mexican Football Federation, covering major sports events such as the Lima 2019 Pan American Games, the Cali-Valle 2021 Junior Pan American Games and the Russia 2018 and Qatar 2022 FIFA World Cup. During her time at the Mexican Football Federation, Mariffer was in the New Markets Coordinator in which she had to explore social media strategies to connect to younger and new markets for the team, such as Mexican-American teenagers living in the US or Mexican moms raising Mexican-American kids in the US.

Her areas of studies include Olympism as a brand, Olympic bidding procedures, Rule 50 of the Olympic Charter, and athletes’ freedom of expression, among others. She is a co-author of a basic guide to international sports administrators book with the International Sport Strategy Foundation used as a textbook in Ewha Woman’s University in Seoul, Republic of Korea.

At JGU, Mariffer has started her work as a research assistant and doctoral candidate with the DAiSI program with the topic of “Crisis Communication after Ethical Misconduct on Social Media”.