Much of the research in the governance and management of sport organizations (Olympic committees, federations, event organizers, etc.) relates to issues of regulation and ethics. In order to understand regulations and whether they harm ethical principles, it is important to take cultural differences into account. Thus, the analysis of different sport systems and cultural habits in
sport management and regulation needs to be considered.
• Organisation of sports events, sustainability and legacy
• Intercultural Management
• Strategic management and change management in sport organisations
• Sport systems and organisation
• Integrity, sporting ethics and social responsibility
• Governance, management and performance of sport organizations and leagues
• Organizational analysis of non-profit, for-profit and public organizations in sport
There has been done some research to understand the sport market in Germany. However, the national accounting system did not reflect sport in particular. Therefore, we investigate the economic importance of active sports participation as well as spectator sports. How large is the economic importance of sport in a national economy? A similar question is answered by measuring the economic impact of sport events such as the Olympic Games or the FIFA World Cup.
• Economic importance of sport and sport events
• Economic impact of sport events
• Regulation of markets such as that from sport leagues
The interactions between sport and the media have increased extremely in recent years. In addition to traditional mass media, especially social media (and thus, also the advancement of digitalisation and technologization) have led to new formats, new professions and new perspectives in sport. The influence of media has intensified as it is the link to international sporting competitions and mass audiences. Technology enables a global audience (with all its cultural differences) and high visibility (attractive to global corporations). Thus, sport and sport organisations have evolved into “entertainment producing companies” that can have great effects on fans, sports organisations and their stakeholders (e. g. athletes, coaches, sponsors etc.) as well as on society.
• Sports communication
• Coverage and its effects of media sport
• Motivation and use of sports media
• Sports events and media innovations
• Mediatization of sports and ethical boundaries
• Image building of hosting nation
This research topic is about the impact that the Olympic Games have on the better lives through sports. To create a positive legacy, the public money invested should led to benefits after the Games. The benefits can be manifold and may vary for the different stakeholders involved. It can be image or political power, but also financial resources for sports federations.
• The costs and financing of Olympic Games
• Olympic system and international sport federations
• Legacy and Sustainability of Olympic Games
• Sporting diplomacy and soft power
• International sport politics
Sport is an important part of society and also reflects social processes and issues. Besides the daily sporting activity that keeps us fit, sport has above all a great social significance. It brings people together, makes them feel part of a group and contributes to social integration. Furthermore, brings the nation closer together during mega sporting events. It can also promote international and intercultural understanding. However, even sport cannot live up to all ideals and so issues such as racism, social inequality and lack of diversity are also present in sport.
• Socialisation and integration through sport
• Social (in)equality and sport
• Dark side of sport
• (Customer) behaviour in sport
• Gender and sport
• Social aspects of health and sport
• Occupational field analysis in sport especially of managers
• Professionalization in sport