Much of the research in the governance and management of sport organizations (Olympic committees, federations, event organizers, etc.) relates to issues of regulation and ethics. In order to understand regulations and whether they harm ethical principles, it is important to take cultural differences into account. Thus, the analysis of different sport systems and cultural habits in
sport management and regulation needs to be considered.

Organisation of sports events, sustainability and legacy

Intercultural Management

Strategic management and change management in sport organisations

Sport systems and organisation

Integrity, sporting ethics and social responsibility

Governance, management and performance of sport organizations and leagues

Organizational analysis of non-profit, for-profit and public organizations in sport

There has been done some research to understand the sport market in Germany. However, the national accounting system did not reflect sport in particular. Therefore, we investigate the economic importance of active sports participation as well as spectator sports. How large is the economic importance of sport in a national economy? A similar question is answered by measuring the economic impact of sport events such as the Olympic Games or the FIFA World Cup.

Economic importance of sport and sport events

Economic impact of sport events

Regulation of markets such as that from sport leagues

The interactions between sport and the media have increased extremely in recent years. In addition to traditional mass media, especially social media (and thus, also the advancement of digitalisation and technologization) have led to new formats, new professions and new perspectives in sport. The influence of media has intensified as it is the link to international sporting competitions and mass audiences. Technology enables a global audience (with all its cultural differences) and high visibility (attractive to global corporations). Thus, sport and sport organisations have evolved into “entertainment producing companies” that can have great effects on fans, sports organisations and their stakeholders (e. g. athletes, coaches, sponsors etc.) as well as on society.

Sports communication

Coverage and its effects of media sport

Motivation and use of sports media

Sports events and media innovations

Mediatization of sports and ethical boundaries

Image building of hosting nation


This research topic is about the impact that the Olympic Games have on the better lives through sports. To create a positive legacy, the public money invested should led to benefits after the Games. The benefits can be manifold and may vary for the different stakeholders involved. It can be image or political power, but also financial resources for sports federations.

The costs and financing of Olympic Games

Olympic system and international sport federations

Legacy and Sustainability of Olympic Games

Sporting diplomacy and soft power

International sport politics

Sport is an important part of society and also reflects social processes and issues. Besides the daily sporting activity that keeps us fit, sport has above all a great social significance. It brings people together, makes them feel part of a group and contributes to social integration. Furthermore, brings the nation closer together during mega sporting events. It can also promote international and intercultural understanding. However, even sport cannot live up to all ideals and so issues such as racism, social inequality and lack of diversity are also present in sport.

Socialisation and integration through sport

Social (in)equality and sport

Dark side of sport

(Customer) behaviour in sport

Gender and sport

Social aspects of health and sport

Occupational field analysis in sport especially of managers

Professionalization in sport